"Untold Stories" is a transformative project aimed at amplifying unheard voices and shedding light on narratives that often go unnoticed in mainstream discourse. As the lead designer, I was responsible for crafting the complete visual identity and campaign design, from the layout of printed materials to the overall visibility of the initiative.
For the past three years, I've led the design and visual identity of the "Untold Stories" campaign. Each year, the campaign has successfully highlighted untold narratives, using design to amplify voices and spark meaningful conversations.
The campaign’s design focused on evoking emotion and sparking curiosity, while maintaining a balance between clarity and artistic expression. This included:
Print Materials: Designing brochures, posters, and flyers with bold typography and imagery that captured the essence of untold stories. Each design element was thoughtfully placed to guide the audience’s focus and enhance storytelling.
Layout & Typography: Carefully structured layouts that ensured the stories could be shared in a digestible and engaging format. The typography was chosen for its readability and its ability to evoke the appropriate emotional response, aligning with the project's themes of empathy and understanding.
Visibility & Brand Presence: The project was given a cohesive, impactful visual identity that carried through all materials and media. Whether online or offline, the campaign maintained a unified presence, ensuring maximum visibility and connection with the audience. This included coordinating social media graphics, digital banners, and physical installations.
Through this campaign, I aimed to create a strong, memorable experience that not only tells stories but also invites reflection and dialogue. The result is a visual narrative that resonates deeply, honoring the essence of the untold stories it seeks to uncover.
