ZUMO — “Move your way”

ZUMO is a ride-hailing app concept for Prishtina. Riders see the exact price from point to point before they book, can schedule a pickup days ahead, and choose the car they want: an electric BYD, a Tesla or a Lamborghini.

The project covers the full product: brand identity, user flow, a custom map of the city, nine key screens and the UI kit behind them.

THE CONCEPT

The logo is a Z drawn as a single route. It starts at a yellow pickup point, crosses the city in one move and ends at a yellow drop-off. In the wordmark, the final “o” becomes a destination marker.

The same idea runs through the whole app: two points, one line and a price you know before you leave.

COLOUR & TYPOGRAPHY

Electric indigo owns the brand and the interface. Taxi yellow is kept small and precise, only for pickup points, highlights and the moment a car arrives.

TeX Gyre Adventor, a geometric face in the Avant Garde tradition, gives prices and headlines a round, confident voice, while Inter keeps addresses, receipts and settings readable on small screens.

FLEET & MAP

Three ride classes, each with its own fixed price for the same trip: ZUMO Green with the BYD Dolphin, ZUMO Plus with the Tesla Model Y and ZUMO Lux with the Lamborghini Urus.

A custom light map of Prishtina keeps neighbourhoods like Dardania, Pejton, Ulpiana and Sunny Hill readable, so only the route gets colour.

USER FLOW & SCREENS

From opening the app to rating the driver in eight steps, with the price visible from step three onwards. Scheduling is a branch of the same flow, not a separate product.

Key screens: Home, Choose your ride, Upfront price, Schedule a ride, Driver on the way, Trip complete, Activity history, My profile and Splash.

MY ROLE

• Brand Identity & Logo Design
• UX Flow & Information Architecture
• UI Design & Design System
• Presentation & Art Direction

Responsible for the complete product concept, from the first logo sketch and colour system to the user flow, every screen and the final case study.